What’s new
What changed in the product, and when
A dated record of every change you can see. If it is not here, it did not ship.
Topics: the questions your buyers ask, before you write a page
Pick a topic and see the buyer questions behind it, how they fit what you sell, and what competitors already publish. Then draft the page that answers them, with your business named in it. A status follows each topic from idea to published, and an alert tells you when one needs you.
Ask your AI assistant about your own results
Connect Claude or any MCP-capable assistant to your workspace and ask it in plain words: which answers named us this week, which sources they leaned on, what changed. It reads the same data the dashboard shows, through your own login.
Share of voice, per assistant
For every assistant, how often you are named against each competitor, side by side, with the actual answers one click away. No more guessing whether ChatGPT and Perplexity see the same market.
A score that shows its working
The site audit now prints the formula behind its score and keeps every run, so you can put two versions next to each other and see what a change did. A new Search standing page puts your Google and Bing rankings beside the AI answers, because the two move together more often than not.
Competitors, with the reason for each one
Add a competitor from the row and read the one-line evidence for why it was suggested: which answers named it, in place of you.
Alerts that read the page for you
When an answer changes, the alert fetches the source it cites and tells you what on that page moved, instead of just telling you something did.
We audited ourselves
Ran the audit engine against our own website, found the marketing site on the wrong domain among other things, and fixed it. The method is on the about page. If the tool would not pass its own test, why would you trust it on yours?
Gemini joins, and your analytics connect
Gemini is now one of the assistants we ask. Google Analytics, Bing Webmaster Tools and Google Search Console connect to the dashboard so the visits an answer sends you sit next to the answer that sent them. Every run is kept, and exports.