Terms
The agreement, in language you can actually read
This covers what we owe you, what we ask of you, and the things we deliberately do not promise. That last section is the one worth reading twice.
Last updated 2 September 2026
This document is a draft.
The description of what we collect and who processes it is accurate. The company name, registered address, contact addresses and governing law are not yet filled in, and this page has not been through legal review. Do not rely on it until this notice is gone.
What the service is
We sample how AI assistants answer questions relevant to your brand, record what they said, and audit public web pages against a fixed set of rules. The output is a measurement and a set of recommendations.
What we do not promise
This section matters more than the rest, so it is near the top rather than buried.
- We cannot guarantee any ranking, citation or mention. Assistants are third-party systems we do not control and which change without notice.
- Our figures are samples. A share-of-answers number is an estimate from a stated sample, not a census.
- Recommendations are advice, not warranties. An audit finding is a rule matching a measurement; acting on it is your decision.
- Third-party data carries third-party limits. Search Console, Bing, Chrome field data and search-result providers each have coverage gaps and delays, which we surface rather than paper over.
Your account
Keep your credentials to yourself and tell us if you think an account has been compromised. You are responsible for what happens under your account.
Acceptable use
Do not use the service to:
- Audit or scan a domain you neither own nor have permission to assess. The tool is built for your own sites and your named competitors’ public pages.
- Break the law, infringe someone’s rights, or work around a site’s stated crawl rules — its
robots.txt, in the sense of RFC 9309. - Resell or redistribute the raw output as your own product without a written agreement. Using it in client reporting is fine and expected.
- Attack the service, probe it for weaknesses without telling us, or attempt to reach data that is not yours.
Billing
Paid plans bill in advance for the period you choose, through Stripe. Prices shown at signup are the prices you pay for that period. If we change pricing, the change applies from your next renewal and we will tell you before it does.
You can cancel at any time, from your plan settings or by email. The plan runs to the end of the period already paid for and nothing is charged after that. We do not pro-rate part-periods unless the law where you live requires it.
Monthly plans: the current month is not refunded. Yearly plans: refunded in full if you ask within fourteen days of the first payment, and after that the year is not refunded, though you keep access until it ends. A double charge, a charge after you cancelled, or a plan you did not pick is refunded in full — tell us within thirty days of the charge. Refunds go back to the card you paid with, within five to ten business days of our reply. If we have plainly failed to deliver the service, tell us: we would rather refund than argue.
Your data and your content
The domains, prompts and settings you enter remain yours. You grant us only what we need to run the service on your behalf. What we collect and how long we keep it is in the privacy policy, which forms part of this agreement. The reports we generate are yours to use, keep and share, including with your clients.
Availability
We aim to keep the service running and will give notice of planned maintenance where we can. We do not offer a contractual uptime guarantee on standard plans. Scans depend on third-party providers, and when one is down the product says so rather than showing a stale number as a fresh one.
Ending the agreement
You may close your account at any time. We may suspend or close an account that breaches the acceptable-use section, or that goes unpaid after we have asked. Where the breach is fixable we will ask first. On closure your data is deleted on the schedule in the privacy policy.
Liability
To the extent the law allows, our total liability under this agreement is limited to what you paid us in the twelve months before the claim, and we are not liable for indirect or consequential loss. Nothing here limits liability that cannot legally be limited.
Changes to these terms
If we change these terms materially we will tell account holders before the change takes effect, and the date at the top will move. Continuing to use the service after that means accepting the new version.