See who gets recommended instead of you

Your competitor set is not a list you guess at. betterfind AI takes it from the answers themselves — the businesses an assistant actually names when someone asks your category’s questions — and you edit it from there. Often it contains a company you were not watching, which is the useful part: an assistant does not care who you benchmark against in a board deck.

For every question where someone else is named, the stored answer shows which pages the assistant cited. That is usually where the gap lives: a competitor owns three review-site pages the models trust, while your equivalent answer sits in a PDF nothing can read. Turning those findings into drafted content and site fixes automatically is on the roadmap and not available yet; today the product tells you what to change and you decide what ships.